Scroll to the bottom for high-converting viral example videos! ⬇️⬇️⬇️

<aside>

🎥 A★ Filming Advice with Kids

Two key rules here for avoiding violations:

Make sure you never post an affiliate video featuring a child without an adult visible on screen

➡️

This may get flagged

Never post a video in which a child is actively promoting the product

You can film them interacting with a product (ie playing the game) but

never

film them saying something like “it’s on sale now!” or “click the yellow box below!”

➡️

This is not allowed

How should I film with Babble?

You will be safe filming gameplay featuring your kids talking - as long as an adult is visible on screen too

What if I don’t feel comfortable showing my child on camera?

Film yourself talking to them! Position your child just out of frame or like this:

</aside>

<aside>

✂️ Filming advice :

HOOK: The best performing ON-SCREEN hooks for other brands have been:

• “This is your sign to put your phone down and pay attention to your kids”
• “Talk to you kids & actually listen”
• “This game is healing my heart”
• “If your child is in the “i’m fine” or “it was good” era … This changed everything
• “Questions to ask your kid before it’s too late”
• “Our new favourite game (It will remind you how beautifully innocent your kids are)
• “POV: Your kids are growing up so fast but this game made you remember how innocent they are”

All hooks should be compelling to parents.

LENGTH: Break up your footage into multiple 30-60s videos. Why?

1. Raw answers from children has seen serious success with similar products. 1 or 2 questions is often the ideal length
2. Short explainer videos featuring the questions that are featured in the game work well provided there is a strong emotional hook on there.

On-screen text:

• Use subtitles 💡
• Add text hooks to draw the audience in

Game elements:

Babble features a lot of fun components you can show off to drive value perception!

Fidget Popper | Metal Coin | Stickers | Scratch Cards

</aside>

<aside>

Affiliate style

Style 1: Parent and child playing together

• Parent asks child questions, encouraging conversation + good answers (good = emotional, funny, reactive)

• Child can be on or off-screen

• Film in different settings: dinner time, car rides, after school, bedtime, holiday etc

• Moments to look out for:

  • Multiple kids with different answers to the same question
  • A parent getting asked a question back by their child and not knowing the answer
  • A moment that turns unexpectedly emotional

• 3 Formats:

  • Single question, single reaction (punchy, <30 seconds)
  • "3 questions, 3 reactions" — momentum builds, viewers stay for the third
  • The "I had no idea" format — parent genuinely surprised by an answer, turns to camera

  ssstik.io_1786634685870.mp4

</aside>

<aside>

The best performing competitor videos

7631018535430409486.mp4

7638725608582712606.mp4

7651272763033832734.mp4

7630195078291557646.mp4

Explainer video style

7589510390598470942.mp4

7623593469369470221.mp4

</aside>