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Our NEW game inspired the viral headband guessing trend

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Viral Trend Inspiration

➡️ 100M+ views! 🚀 (non-shoppable videos)

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We based Identity Crisis on the viral “Headband Guessing” trend shown below

• Outrageous answers on your head
• People guessing hilariously wrong answers 😆
• The wilder the answer & sillier someone looks with it on their head the better!

Here’s how you recreate viral videos like this one ⬇️

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Daepz2yN28A_1.mp4

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🎥 Filming Guidance

• Show the player that is guessing

• Make sure BOTH the outer box & inner box are in shot

• 11/10 energy

  

🎥 Filming with 2 players

IMG_1150.mov

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TOP TIPS:

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Grab their attention

• Make sure your word is written clearly on the headband
• Don’t make things obvious for the guesser! Making them sweat on camera will hold your audience.
• If you’ve got any dead moments or sections that fall flat - cut them out ✂️
• Laughter, big reactions or arguments after guessing the right answer are AMAZING hooks🪝 </aside>

Grabbing viewer attention Make sure your headband is in from the start! Ridiculous words will

Close the sale 🤝 A strong and sharp CTA (call to action) at the end of videos boosts sales 💲👀 For example: “This hilarious game has free shipping today only! Click the yellow box below”

Playing with kids? 👶🏻 Get them to describe off camera to avoid all risk of violations

Engineered Angles

• Rage baiting using obvious answers by not getting them
• Rude cards to hook viewers when they scroll </aside>