<aside>

Key pointers:

• Keep the videos short and snappy ⚡
• Show off the evidence inside the pack with good lighting 🔎
• Use on-screen text to prompt date night purchases 💋
  • Example: “Valentine's night sorted 🤌🤌”

<aside>

Videos should be: 🗣️ 20-30s explainers - quick shots of unboxing + evidence with voiceover

• or - ⚡ 5-10s Minimal aesthetic edit - with one sentence on screen

</aside>

</aside>

Keen to level up?

<aside> 🔍

There are a variety of Murder Mysteries videos which have gone viral in the past, so we have created some more specific examples for you:

</aside>

Let’s break down some content styles in more detail:

<aside> 💼

Get straight into opening the bag, this should only be a couple of seconds!

• Check out this example </aside>

<aside> 💏

“Date night” content, where a couple have had an evening in trying to solve the murder! You can also include #DateNightIdea in the caption. Check out these examples:

• Example 1
• Example 2
• **Example 3** - get creative to make it seem like a fun, spontaneous gift! </aside>

<aside> 😲

Or you could just jump right into a controversial moment!

• **Check out this example** </aside>

<aside> 🕵️

Or tell the story and simply walk us through some mystery content!

• Check out this example </aside>

<aside> 🎶

There are popular murder mystery soundtracks to the videos which you could include:

• Check out this example </aside>

<aside>

Themes

</aside>

<aside> 🎃

Seasonal:

Include a text overlay of the theme depending on time of year of posting

Examples: #halloweendatenight #christmasdatenight Murder Under the Mistletoe 😳🎄 Christmas Whodunnit 🤫 Valentine's Murder Mystery 💌 Clues this Cuffing Season 🕵️ Cosy Date Night 💋🕯️☕

</aside>

<aside> 🇫🇷

Game-specific:

Exaggerate the French Theme for Murder At The Eiffel Tower

You could incorporate a French themed “Date Night” if you pick Murder At The Eiffel Tower, demonstrating a cheeseboard and some wine to create a Parisian setting

• Check out this example

Talk about the specific French themed content in the case pack, state that you get a mini model of the Eiffel Tower as part of the evidence

• Check out this example </aside>