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Think fast - or POP under pressure!

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A★ Camera Angle

US_PP_Relay_4_Apr 1 Small_01.mp4

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Set up Instructions:

1. Players should sit or stand very close together
   1. The closer you are, the closer the camera can get without cropping you out!
   2. Try to use a sturdy table, or the camera will shake when you pump
   3. Make sure you both face the camera. Rather than on each side of the pump.
2. Use a tripod or prop your phone up against a box (do not use selfie mode otherwise the text will be in reverse).
3. Place the Poppin Panic device central in shot, near the edge of the table and place the box with the name in shot.

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TIP: Insert the content card into the card slot on the front → This will help the viewer understand what’s going on!

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How to pump ! :

1. Make sure you are in front of the camera as picture below and holding pump from the top.
2. Place the Poppin Panic device central in shot and have the box in shot as well if possible

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Editing:

🪝 HOOK:

• Jump straight into gameplay - or your video will get swiped!
• Clip the most viral moment and show immediately in the first 3-5 seconds to grab the viewer’s attention. Either:
  1. The most chaotic or controversial moment
  2. The explosion
  3. Hold up the category card and announce the prompt clearly to the camera
• Don’t be afraid to show the end of the video here. Giving a teaser at the start is a great way of holding the viewer’s attention

📝 TEXT: Include on-screen subtitles so it’s easy to follow

⏳ TIMING: Each video should show 1-2 rounds of gameplay. Batch film, split up the footage and post once per day for the best chance of a viral hit! ⏰ Aim for the video to be 30-90s long!

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Content Cards:

All the content cards have viral potential, but use these for the juiciest answers most likely to go viral:

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12 MILLION views after just THREE days!

➡️ We posted three videos on our Instagram channel over the launch weekend ⚡ ➡️ They ALL blew up! 🚀

Check them out here: (The most viral one is at the top of this page!)

US_PP_Relay Meme_4_Apr 1 Small_01.mp4

US_PP_Relay_4_Apr 1 Small_01.mp4

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Playing with 2 players?

That’s fine, just copy this camera angle:

IMG_0757.MOV

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