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🔵 We launched this game on TikTok US in July 2026
🔵 Creators drove over 10 MILLION views 🔥
🔵 We sold out within 6 weeks! 😱
🎁 We’ve restocked for XMAS - let’s go viral again! 🎁
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⬇️ Follow this guide to recreate REAL VIRAL VIDEOS! 🧠⚡️
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Viral Trend Inspiration:
➡️ 12.3M views! 🚀 (non-shoppable video)
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We based Sketchy Suspects on the viral “Police Sketch” trend shown below
- Don’t give corrections if they are going wrong. Let the chaos unfold! 🤪
- Hilarious clues → don’t make things obvious for the drawer! 😆
- Show the answer from the start!
Here’s how you recreate viral videos like this one ⬇️
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snaptik_7661770514746068246_v3.mp4
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⬇️ Top-performing Sketchy Suspects Affiliate Videos ⬇️
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Viral Angle #1:
➡️ 6.4M views and $5.5k GMV 🔥 (before we sold out!)
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- Film the drawing up close 🎥 ➡️📝⬅️
- Player 2 describes the character off-screen 👉 Great for filming with kids!!
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snaptik_7666491216564866318_v3.mp4
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Viral Angle #2:
➡️ 723k views and $14.8k GMV 🔥 (before we sold out!)
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- Quickly cut montage revealing multiple rounds - demonstrates the game well
- Less good for batch filming - uses multiple rounds in one video ♻️
- Player 2 describes the character off-screen 👉 Great for filming with kids!!
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snaptik_7667033885804350734_v3.mp4
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Viral Angle #3:
➡️ 714k views and $4,337.40 GMV 🔥 (before we sold out!)
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- Hysterical laughing makes for a great hook 🪝
- Hilarious drawing that is MILES away from the reference image 😵💫
- Don’t be afraid to throw other players off with slightly misleading descriptions 😜
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snaptik_7671850765241044237_v3.mp4
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🎩
TOP TIPS:
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Throw them off 🙊😈
- Bad drawings / misinterpretations = entertaining content
- Don’t make things obvious for the drawer! Use zany, misleading clues
- Don’t give corrections if the drawing goes wrong. Let the chaos unfold!
- Laughter, big reactions or arguments after the reveal are AMAZING hooks🪝
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Showcase your masterpiece 🖼️ 🔦
Make sure shots of the drawings are well-lit and close up
Close the sale 🤝
A strong and sharp CTA (call to action) at the end of videos boosts sales 💲👀
For example:
“This hilarious game has free shipping today only! Click the yellow box below”
Playing with kids? 👶🏻
Get them to draw or describe off camera to avoid all risk of violations
Get in character 🥸
Say “suspect has” when describing the character
- This makes it obvious how the game works
- It also adds to the funny, silly parody of a real police sketch!
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