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Stack It is a laugh-out-loud fast-paced frenzy!

Just weeks after launch we’ve already had two viral videos from @gemmamccartan

• This one got 1M views: </aside>

SnapTik-dot-Kim-65aef5be5e056fc791a0c41fdc358015 (1).mp4

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Let’s break down how to set up your camera for maximum viral potential: ⚡

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Style 1: Works best for 2-player gameplay 👯

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Visual Guide:

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Set Up Instructions:

• Place the orange tower base on top of the stack it box and distribute the letters in front on the table
• The stack should be central in shot and close to the camera  🎥🗼🧑‍🤝‍🧑
• Place the category card in the slot on the orange tower base (slot marked with an arrow ⬇️)
• Position the camera on a tripod. Keep it close enough that the category word is clearly visible
• Players sit close together right behind the stack 👫
• Include subtitles to make it even easier to follow! 💬 </aside>

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Example Video:

02-09_1 Sep,2025_SI_Friends_009 (2).mp4

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Style 2: Works best for 3+ players 👩‍👩‍👧‍👦

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Visual Guide:

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Set Up Instructions:

• Place the stack base on top of the product’s box
• Position the stack centrally in shot close to the camera
• Distribute the letters in front on the table
• Place the category card in the slot on the orange tower base (slot marked with an arrow ⬇️*)*
• Keep the camera steady (use a tripod or similar). You should be close enough that the category word is clearly visible
• Players line up in single-file
  • Take it in turns to walk up to the stack
  • Say an answer, add the letter and then walk to the back of the line
• Include subtitles to make it even easier to follow! </aside>

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Example Video:

02-09_1 Sep,2025_SI_Friends_005 (2).mp4

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