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Hey! We’re Lucky Egg

We’re a small team based in London and we make ridiculously fun games which are easy to play and fun to watch!

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Video Shooting

Filming 2 Players 👭

*Check out an effective camera angle for filming 2 players here and here

Filming Groups of People 👭👭👭

Check out an effective camera angle for filming groups of players here and **here* Top Tip: ****very top videos often feature lively groups of 4-5 players. Gather friends & family to get loads of energy! ⚡

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Guidance on Content

❌ NO UNBOXING VIDEOS ❌

Do NOT film yourself opening the box or explaining the rules, it isn't necessary and it's not the kind of content that goes viral.

BAD EXAMPLE: check out this video

The first 8 seconds are an unnecessary explanation and unboxing of the game. Background music is fine, but we also need to hear people playing. (The content from 8s onwards is the kind of content we want to see, people playing and enjoying the game!)

Simply jump straight into gameplay!

GREAT EXAMPLE: check out this video

We want ENERGY ⚡️ Turn your energy levels up to 11 out of 10, be enthusiastic and have fun!!

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Hashtags, Captions, and Music

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Responding To Viral Videos

Reply to comments with a video! Creating a video reply to a comment not only boosts the visibility of your first viral video but also increases your chances of gaining momentum on a second one. It's an easy way to keep the conversation going and spark even more engagement!

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Create Multiple Videos

We know that content doesn’t always hit the first time! Creators who make multiple videos increase their chances of a viral hit.

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🇺🇸🇬🇧 Cross-regional success

TikTok shop now allows UK affiliates to tag products in America and vice versa. Previously, you could only tag products in the region that you’re in.

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Looking to really stand out?

Check out these additional pro tips!

Raise the Game: 4 Pro Content Tips

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Video Length

1 minute or less

Shorter videos are more engaging, your video should be around 1 minute or less!

If you want to create a longer video, split it up into two or three shorter ones!

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Number of Players

Multiple Players

Play the game with another person or group of people!

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Guidance on Posting

Posting on TikTok

If you are going to go Live on TikTok with the product, please also create a post on your account.

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Game Guidance

Check out guidance for specific games here

Sorry What?!

🎵 Grab The Mic 🎤

🕵️‍♀️ Murder Mystery Cases Guidance 🕵️‍♀️

💦 Get Wet Series Guidance 💦

🚩 Red Flag Green Flag Guidance 🚩

🍜 Quik Stix 🍜

🌮 Tortilla Slap 🌮 

🎉 Hen Party And Sloshed Mini 🥂

😱 Brutally Honest 😱

🫣 Read The Room 👀

🤔 Anti-Draft 🤔

🌭 Swing Your Sausage 🌭

📏 21 Inches 📏 

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Please note that Lucky Egg reserves the right to reuse, repurpose, and distribute any content created by affiliates using our products for promotional, marketing, or other business purposes, without additional compensation.

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