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🥚
Hey! We’re Lucky Egg - TikTok’s Number 1 Toys and Games Seller!
- We created TikTok’s two most viral games—perfect for massive commission payouts.
- Our products are built for social media, making it super easy to go viral (this guide shows you how!).
- This guide uses real viral examples that helped affiliates earn big.
- Several have made over £250k—don’t sleep on it!
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🎥
Video Shooting
- The right angle of filming is crucial to making successful content (examples below)
- Make sure the video is shot close enough that viewers can see and hear what’s going on!
- Ensure that the game and all players are in shot
- Good lighting and clear gameplay audio are also critical
Including the Box in the Video
- Please ensure the box is clearly visible in the video. We've encountered issues with counterfeit listings, where customers have unknowingly purchased fake or imitation versions. If you tag 'Grab the Mic' but the sale is completed through a counterfeit listing, you will not receive your commission.
Filming 2 Players 👭
*Check out an effective camera angle for filming 2 players here and here
Filming Groups of People 👭👭👭
Check out an effective camera angle for filming groups of players here and **here*
Top Tip: ****very top videos often feature lively groups of 4-5 players. Gather friends & family to get loads of energy! ⚡
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👀
Guidance on Content
❌ NO UNBOXING VIDEOS ❌
Do NOT film yourself opening the box or explaining the rules, it isn't necessary and it's not the kind of content that goes viral.
BAD EXAMPLE:
Check out this video
The first 8 seconds are an unnecessary explanation and unboxing of the game. Background music is fine, but we also need to hear people playing. (The content from 8s onwards is the kind of content we want to see, people playing and enjoying the game!)
Simply jump straight into gameplay!
GREAT EXAMPLE: check out this video
We want ENERGY ⚡️ Turn your energy levels up to 11 out of 10, be enthusiastic and have fun!!
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🎲
Specific Game Guidance
Check out specific guidance for each game:
Grab The Mic 🎵
Sorry What?!
Misheard Music 🎵
Karaoke Duets 👩🎤👨🎤🎵
Swing Your Sausage 🌭
Get Wet Series Guidance 💦
Would You Still Love Me If… 💌🪱
🕵️♀️ Murder Mystery Cases Guidance 🕵️♀️
Red Flag Green Flag Guidance 🚩
Quik Stix 🍜
Tortilla Slap 🌮
Hen Party And Sloshed Mini 🥂
Brutally Honest 😱
Read The Room 👀
Anti-Draft 🤔
21 Inches 📏
Stack It 🧱
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💰
Create Multiple Videos
We know that content doesn’t always hit the first time! Creators who make multiple videos increase their chances of a viral hit.
- Our top affiliates have generated over £50K GMV in one month by creating multiple videos of the same games.
- These creators post once per day for 15-30 consecutive days.
- Shorter videos are more engaging, your video should be around 30s to 1 minute long
- Check out some of our top affiliate pages here and here
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#️⃣
Hashtags, Captions, Music & Text On Screen
Hashtags
- Please #the name of your game (e.g #grabthemic), use #luckyegg or #luckyegggames Please also try and use trending hashtags.
- Do not use generic hashtag’s like #karaokepartygame. We have had issues with counterfeit listings where consumers are purchasing fake copycat versions. You will not get your commission if you tag grab the mic, but the sales drive to a counterfeit listing!
- NB: TikTok will flag posts featuring #getwet for being “sexually explicit” 🙄 Instead use #getwetgame!
- Create urgency to buy with phrases like “Selling Out Quickly!” or “So Excited it's Back in Stock!”
- Start using #BestPartyGame2025, #FridayNightIdeas, and #PartyGames.
Tags
- Please tag @luckyegggameplayuk for any stories that you share, we will repost these on our platform. Please also @ our official channel @luckyeggofficial.
- Using trending sounds and music will help the video go viral, so check out what's popular!
Text on Screen
- Please add the name of the game to the text on screen, either at the hook, or early on in the video e.g “Playing Grab The Mic, Hilarious Party Game”.
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📽️
Responding To Viral Videos
Reply to comments with a video! Creating a video reply to a comment not only boosts the visibility of your first viral video but also increases your chances of gaining momentum on a second one. It's an easy way to keep the conversation going and spark even more engagement!
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🇺🇸🇬🇧 Cross-regional success
TikTok shop now allows UK affiliates to tag products in America and vice versa. Previously, you could only tag products in the region that you’re in.
- If your post goes viral in the UK, it’s likely it will be shown internationally too 🌎
- We recently had over 600 orders in the UK from one American video that tagged both products 😱
- By tagging both the 🇬🇧 and 🇺🇸 Product ID in your shoppable video, you’ll get commission on orders in both countries!
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💡
Looking to really stand out?
Check out these additional pro tips!
Raise the Game: 4 Pro Content Tips
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Content Guidelines: