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Hey! We’re Lucky Egg - TikTok’s Number 1 Toys and Games Seller!

• This step-by-step guide shows you how to create viral content 🚀
• Several affiliates have driven over £400k GMV 💎
• We create TikTok’s most viral games ****- with over 1 BILLION views! ⭐ </aside>

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Got questions or need samples?

➡️➡️➡️ Join our Lark Community Group Chat here! ⬅️⬅️⬅️

It’s also where we announce monthly prizes and giveaways 🎁 provide feedback on content 🧠 and release early samples for new games 😳

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Video Shooting

• Make sure the video is shot close enough with good lighting
• Ensure your audio is clear
• Please ensure the box is clearly visible in the video.

Filming 2 Players 👭

*Check out an effective camera angle for filming 2 players here and here

Filming Groups of People 👭👭👭

Check out an effective camera angle for filming groups of players here and **here* Top Tip: ****very top videos often feature lively groups of 4-5 players. Gather friends & family to get loads of energy! ⚡

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Guidance on Content

❌ NO UNBOXING VIDEOS ❌

Do NOT film yourself opening the box, explaining the rules or reviewing the game: These videos do not go viral.

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HOOK: Simply jump straight into gameplay!

Pick the most funny/ chaotic/ attention-grabbing moment and use it as the first 2-5s of the video

GREAT EXAMPLE: check out this video

We want ENERGY ⚡️ Turn your energy levels up to 11 out of 10, be enthusiastic and have fun!!

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BAD EXAMPLE: Check out this video

The first 8 seconds are an unnecessary explanation and unboxing of the game. Background music is fine, but we also need to hear people playing (The content from 8s onwards is the kind of content we want to see, people playing and enjoying the game!)

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Specific Game Guidance 🎲

Check out specific A filming guidance for each game:*

Grab The Mic

Sorry What?!

Misheard Music 🎵

Senseless

Sus Specs

Confusing confessions

Snort Funny

Sketchy Suspects

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Viral Trend Inspiration:

➡️ 12.3M views! 🚀 (non-shoppable video)

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We based Sketchy Suspects on the viral “Police Sketch” trend shown below

• Don’t give corrections if they are going wrong. Let the chaos unfold! 🤪
• Hilarious clues → don’t make things obvious for the drawer! 😆
• Show the answer from the start!

Here’s how you recreate viral videos like this one ⬇️

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snaptik_7661770514746068246_v3.mp4

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⬇️ Top-performing Sketchy Suspects Affiliate Videos ⬇️

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Viral Angle #1:

➡️ 6.4M views and $5.5k GMV 🔥 (before we sold out!)

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• Film the drawing up close 🎥 ➡️📝⬅️
• Player 2 describes the character off-screen 👉 Great for filming with kids!! </aside>

snaptik_7666491216564866318_v3.mp4

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Viral Angle #2:

➡️ 723k views and $14.8k GMV 🔥 (before we sold out!)

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• Quickly cut montage revealing multiple rounds - demonstrates the game well
• Less good for batch filming - uses multiple rounds in one video ♻️
• Player 2 describes the character off-screen 👉 Great for filming with kids!! </aside>

snaptik_7667033885804350734_v3.mp4

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Viral Angle #3:

➡️ 714k views and $4,337.40 GMV 🔥 (before we sold out!)

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• Hysterical laughing makes for a great hook 🪝
• Hilarious drawing that is MILES away from the reference image 😵‍💫
• Don’t be afraid to throw other players off with slightly misleading descriptions 😜 </aside>

snaptik_7671850765241044237_v3.mp4

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GMV Max Ad Authorisation

• Please ensure that you have ad authorisation ON by default.
• We cannot pick up and run any ads on your video where this isn’t enabled. Without this we can’t boost your content and you can’t earn shop ads commission! 💰

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